What-If Furniture

Billy turns simplicity into a kind of rebellion. His mostly plywood pieces slot, clip or balance into place without screws or glue. It's a refreshing antidote to over-engineered furniture and allen key fatigue. Each piece carries the calm of Scandinavian design with the curiosity of someone who can't stop asking 'what if?'. What if a stool could be made from a single sheet of ply? What if a bucket could become a chair? What if function could still be fun?

Made to order and refreshingly unpolished, Nude Modular is experimentation at its best. A collection of objects that don't demand space, but play with it. It's adaptable, stackable, and dare we say, a little cheeky.

Billy chats to us about the process behind Nude Modular, and what it means to design furniture that never quite sits still.

Your work has a wonderful looseness about it. Was this approach intentional, or does it reflect your natural style?

I think it's a bit of both. I typically just follow my instincts. I focus on finding the simplest way to bring those ideas to life using the tools and materials available to me.

Can you walk me through how a new idea transitions from sketch to finished piece?

I usually sit with new ideas for a few days or weeks. If something stands out, I'll make a quick sketch to see how the parts fit together. If I still like it, I'll create a full size drawing on MDF and use that as a template to transfer the design onto plywood.

I try to incorporate my designs into my home to learn about their practicalities and areas for improvement. Once everything feels right and I see interest online, I reach out to a furniture manufacturer to produce the final product.

How do you balance being inventive while ensuring the end result is something people genuinely want in their homes?

In the early stages, I tend to focus on my own vision rather than outside feedback. When I create something I'm proud of, I share it on social media. I appreciate both positive and negative reactions because they help me understand what resonates with people.

A lot of your pieces start from a shared base or frame, then transform into things like the Inflatable Tube Chair or the Clothed Chair. What draws you to that approach of taking one idea and seeing how far it can stretch?

After the initial idea, my first thought is to always see what it would look like or how people would respond to that idea. I use whatever tools or materials I have around me at the time to turn the idea into reality as fast as possible.

I like the quote "just make it exist first, you can make it good later".

Do you have a piece you're most proud of or that best represents Nude Modular?

The Butterfly Stool pieces that work with the chair/bench/table symbolise Nude Modular the best. It was my first concept and really what made me addicted to finding ideas and turning them into prototypes for people to experience.