You are both lighting designers individually. How did you come to lighting?
Clay: I studied Product Design and made a lamp for my final project and got hooked. I then worked at an optical component manufacturer with wicked smart people for about four years. Fast forward to now, and for the last eight years I've run my own company making sculptural lighting, mostly with wood. I've just completed an MPS (Master of Professional Studies) in Lighting Design at the New York School of Interior Design.
Rory: My route was pretty different but there's some overlap. I studied Environmental Studies, finishing with a thesis on waste diversion. I worked in compost and land management, but it wasn't fulfilling so I took some pottery classes and started a ceramics business. I also worked at a lamp shop that refurbished and rewired vintage and antique lighting, learning the ins-and-outs of decorative fixtures from different design eras by breaking down the components. I brought that into my ceramic business which now focuses solely on lighting. I am also currently studying the same MPS that Clay's just finished.
Is that how you met and started Will it Lamp?
Rory: We've been buddies for years, meeting as bartenders at a music venue in Vermont. We've had our studios around the corner from each other for a long time and, about two-and-a-half years ago we moved into a space together.
We've had the idea of Will it Lamp? for ages and have been marinating and mulling over it, but there was never a good time to take on more work as small business owners. Eventually, we just thought "let's dive in!".
In less than a year, your videos and channels have become hugely popular, what do you think draws people to them?
Rory: I think people really feel our joy and excitement about each others' excitement and respond to it. We have filming days where we surprise ourselves at every turn and get to experience this wonderful joy, then people get to experience it with us again. So, while our videos and conversations are about turning things into lamps, the crux of what we're showing is the creative process. There's not much online that shows good collaboration, good connection, good communication and respect for each other's ideas.
Is that spirit of collaboration something you were both looking for as solo business owners?
Clay: I think so. We're both avid thrifters but we remember going to the thrift store for the first Will it Lamp? episodes and saying "we've never had this much fun in a thrift store!". We were looking at stuff saying, "wait, wait, that could be… oh my God, that could be a lamp, we could do this, or this." It felt like this moment of creative expression and play. It's become an extremely fun element to our design lives.





















